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Fibonalabs helped India's first marketplace, Blackbuck for trucks with digital innovation services to track and manage their logistic system


Project Overview
The company wanted to give a shape to the Indian logistic market by its organized and digitally evolved logistic services.At the verge of expansion, they wanted to streamline their records and truck journeys with a systematic and digital system.
The challenge for us
Fragmented and Unorganized Logistic Sector
Digitally Challenged Stakeholders
Real Time Data from the ecosystem
In India, the logistic industry is one of the scattered markets where tracking journeys and optimizing the records manually is difficult. Traditionally managing records of the complete system were not possible through spreadsheets. The company lacked a secure and scalable platform to manage and store logistic system information. They needed an efficient and transparent digitally equipped system to track, manage, and optimize resources. In this technology-driven world, they asked FibonaLabs to improve the agility and scalability of the company with a robust and digital logistic system.
Our approach
We have designed and developed robust web and mobile application with the help of a 4 D (Discover, Define, Design, and Develop) process.
Discover .
User Interviews, Stakeholder Interviews, Competitors Analysis
Define .
Persona, Use Case & User Journey
Design .
Wireframes, Visual Design
Develop .
UI Development & Testing
Our team discovers the requirements and future goals of the company by interviewing stakeholders and users to get deep knowledge about the transportation system. Reviewing the industry in depth, we got an idea about the scattered operations and struggle to extract & manage the details of truck drivers and other employees.
We were able to define the persona and user case studies. This involves the truck drivers who are not tech-savvy, warehouse managers, and delivery managers. After designing the user journey, our experts ensured the users and trackers will get a clear vision about the timely shipments of goods and optimize data for future deliveries.
To give a smooth and transparent interaction between various assets of the company, we started designing the app and platform.
As the company deals in various cities with truck drivers and warehouse managers we used React JS library for the front end development so that the company gets a fast, easy and simple user interface.
We used the scrum agile framework to develop a digital system that provides a proficient way to manage the records of the trucks.
To streamline the accounts and information, we created intelligent business dashboards to provide real time visibility of data and reporting.
Visual design
Value Delivered
With a technology-driven system, blackbuck has been able to scale this product successfully to different stakeholders and multiple locations. The transparent and robust system allows them to channelize their passion and work in the right direction with the optimized processes and stay ahead in the logistic industry.

Trucks on platform
(including Unilever, Nestle, Coca-Cola, Tata Steel)
Fleet Owners
We would love to start a conversation!