Through branding, we aim to create a strong and positive perception of a company, and its products/services in the target customers’ minds by combining elements such as logo, colour palette, brand tone, mission statement, and a consistent theme throughout all marketing communications.
We help find the right way to position your brand in the market by creating the perfect look, feel, and voice for your brand.
We identify key characteristics from our analysis stage and define the brand personality to make a brand more relatable to its target audience.
We help brands get a new makeover in a way that yields the desired outcomes.
We begin with a thorough analysis of the target group and competitors. During the analysis phase of the branding project, we gather the required information and analyze the findings to understand our clients’ businesses, industries, competitors, target audiences, and all of their existing branding & design guidelines, if any.
After analysis of the organization’s capabilities, goals, and vision, we blend all three to identify the brand value proposition that helps with differentiation in the marketplace. We consolidate our clients’ values, business aspirations, and vision for the future. At this phase, we set the tone for communication, brand values, and business direction.
After identifying the brand value proposition, we help build a strong brand story for further communication. We help brands to manage consistency across applications through a set of branding guidelines that are accessible to all employees.