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Strong and persuasive design with brand strategy and identity

Brand values that you communicate with your product and the feeling they instil in your customers.

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Elements that have to be addressed while portraying your brand’s image to customers

Through branding, we aim to create a strong and positive perception of a company, and its products/services in the target customers’ minds by combining elements such as logo, colour palette, brand tone, mission statement, and a consistent theme throughout all marketing communications.

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Why choose Fibonalabs for Branding?
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Brand Strategy

We help find the right way to position your brand in the market by creating the perfect look, feel, and voice for your brand.

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Brand Personality

We identify key characteristics from our analysis stage and define the brand personality to make a brand more relatable to its target audience.

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Rebranding

We help brands get a new makeover in a way that yields the desired outcomes.

Case Studies

We empower clients with unique
design & development services

We empower clients with
unique design & development services

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GOLD LOAN FINTECH COMPANY
Fintech
Fibonalabs helped a Gold Loan Fintech Company create a seamless user experience across digital platforms.
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A WEALTH MANAGEMENT FIRM
Fintech
Fibonalabs engineered a digital platform to empower the Financial Advisory Ecosystem.
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Words from clients
"If you have a concept in mind and would like to explore it further, I would highly recommend that you touch base with Fibonalabs."
We, the Fintso founding team, did this three day design thinking workshop with Fibonalabs team right at the beginning of our journey, and at the end of those three days, we had a much better understanding of what we were trying to build and what our customers really wanted us to build. The workshop was a great collaborative thinking experience that set the path for the first six months of our brand and business journey.
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Tanay Chourasia
Core Member atFintso
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Brand Strategy & Identity Design Process
A typical branding process comprises analysis of the target audience, identifying brand value, and finally creating an impactful brand story.
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Stage 1
Analysis

We begin with a thorough analysis of the target group and competitors. During the analysis phase of the branding project, we gather the required information and analyze the findings to understand our clients’ businesses, industries, competitors, target audiences, and all of their existing branding & design guidelines, if any.

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Stage 2
Find Value Proposition

After analysis of the organization’s capabilities, goals, and vision, we blend all three to identify the brand value proposition that helps with differentiation in the marketplace. We consolidate our clients’ values, business aspirations, and vision for the future. At this phase, we set the tone for communication, brand values, and business direction.

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Stage 3
Build the Brand Story

After identifying the brand value proposition, we help build a strong brand story for further communication. We help brands to manage consistency across applications through a set of branding guidelines that are accessible to all employees.

Related Articles

Related Articles

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What is Brand Identity and How to Create a Unique One?
One of the key aspects of any brand is to instill a sense of loyalty in its customers and that’s why creating a unique brand identity is very important.
By Farheen Fatima · 4 mins read
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4 Tips for Designing a Responsive Social Media Template
It is of great importance to give an eye to details such as design, colors used, typography, and so on while designing responsive social media template.
By Neha Sri Tangirala · 5 mins read
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