Strong and persuasive design with brand strategy and identity
Brand values that you communicate with your product and the feeling they instil in your customers.
Elements that have to be addressed while portraying your brand’s image to customers
Through branding, we aim to create a strong and positive perception of a company, and its products/services in the target customers’ minds by combining elements such as logo, colour palette, brand tone, mission statement, and a consistent theme throughout all marketing communications.
Why choose Fibonalabs for Branding?
Brand Strategy
We help find the right way to position your brand in the market by creating the perfect look, feel, and voice for your brand.
Brand personality
We identify key characteristics from our analysis stage and define the brand personality to make a brand more relatable to its target audience.
Rebranding
We help brands get a new makeover in a way that yields the desired outcomes.
Case Studies
We empower clients with unique
design & development services
We empower clients with
unique design & development services
Words from clients
"If you have a concept in mind and would like to explore it further, I would highly recommend that you touch base with Fibonalabs."
We, the Fintso founding team, did this three day design thinking workshop with Fibonalabs team right at the beginning of our journey, and at the end of those three days, we had a much better understanding of what we were trying to build and what our customers really wanted us to build. The workshop was a great collaborative thinking experience that set the path for the first six months of our brand and business journey.
Tanay Chourasia
Core Member atFintso
Brand Strategy & Identity Design Process
A typical branding process comprises analysis of the target audience, identifying brand value, and finally creating an impactful brand story.
Stage 1
Analysis
We begin with a thorough analysis of the target group and competitors. During the analysis phase of the branding project, we gather the required information and analyze the findings to understand our clients’ businesses, industries, competitors, target audiences, and all of their existing branding & design guidelines, if any.
Stage 2
Find Value Proposition
After analysis of the organization’s capabilities, goals, and vision, we blend all three to identify the brand value proposition that helps with differentiation in the marketplace. We consolidate our clients’ values, business aspirations, and vision for the future. At this phase, we set the tone for communication, brand values, and business direction.
Stage 3
Build the Brand Story
After identifying the brand value proposition, we help build a strong brand story for further communication. We help brands to manage consistency across applications through a set of branding guidelines that are accessible to all employees.
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