UX design Research focuses on understanding the targeted users’ behaviours, pain points, needs, fear, motivations, and how they use or relate to a product. This process aims to improve the functionality and usability of products through observation techniques, task analysis, and other feedback methodologies.
Gives an in-depth view of the target users’ habits, pain points, and goals.
Provides valuable and goal-driven insights about your target users.
Bridges the gap between user expectations and business deliverables.
To kickstart the research process, our team of UX researchers first understand the problem statement through stakeholder meetings. The what, who, how, and why questions are clarified in this phase.
At this stage, our design research team decides the modes of research that will best solve the problem and sets clear expectations for everyone’s involvement with the plan. All these decisions are then documented in a research plan.
Once the research plan is defined, our team facilitates the research sessions methodically. It then records and analyses the interviews, notes, photos, videos, and other materials collected during the process. The user research techniques in this area could include surveys, direct, observational or contextual interviews, and trend explorations to get a good understanding of the people we are designing for.
After gathering the research data, our design research team extracts meaning from the data collected. They assemble concise and actionable findings to reflect the necessary changes based on the answers gathered.