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Understand your target audience with our User Research Services

Dive deep to understand the way customers carry out interaction with your brand to meet their goals.

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Best way to know the impact of your product design on your user

UX design Research focuses on understanding the targeted users’ behaviours, pain points, needs, fear, motivations, and how they use or relate to a product. This process aims to improve the functionality and usability of products through observation techniques, task analysis, and other feedback methodologies.

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Why choose Fibonalabs for UX research?
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Deep knowledge of target users

Gives an in-depth view of the target users’ habits, pain points, and goals.

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Valuable Insights

Provides valuable and goal-driven insights about your target users.

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Understand business deliverables

Bridges the gap between user expectations and business deliverables.

Case Studies

We empower clients with unique
design & development services

We empower clients with
unique design & development services

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GOLD LOAN FINTECH COMPANY
Fintech
Fibonalabs helped a Gold Loan Fintech Company create a seamless user experience across digital platforms.
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A WEALTH MANAGEMENT FIRM
Fintech
Fibonalabs engineered a digital platform to empower the Financial Advisory Ecosystem.
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Words from clients
"If you have a concept in mind and would like to explore it further, I would highly recommend that you touch base with Fibonalabs."
We, the Fintso founding team, did this three day design thinking workshop with Fibonalabs team right at the beginning of our journey, and at the end of those three days, we had a much better understanding of what we were trying to build and what our customers really wanted us to build. The workshop was a great collaborative thinking experience that set the path for the first six months of our brand and business journey.
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Tanay Chourasia
Core Member atFintso
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UX Research process
UX design research is important for several reasons. It minimizes the development time and reduces unnecessary expenses thereby helping you gain a competitive edge in the industry. Also, it improves your chances of success by identifying early adopters.
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Phase 1
Discover

To kickstart the research process, our team of UX researchers first understand the problem statement through stakeholder meetings. The what, who, how, and why questions are clarified in this phase.

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Phase 2
Define the user research plan

At this stage, our design research team decides the modes of research that will best solve the problem and sets clear expectations for everyone’s involvement with the plan. All these decisions are then documented in a research plan.

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Phase 3
Execution

Once the research plan is defined, our team facilitates the research sessions methodically. It then records and analyses the interviews, notes, photos, videos, and other materials collected during the process. The user research techniques in this area could include surveys, direct, observational or contextual interviews, and trend explorations to get a good understanding of the people we are designing for.

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Phase 4
Synthesis

After gathering the research data, our design research team extracts meaning from the data collected. They assemble concise and actionable findings to reflect the necessary changes based on the answers gathered.

Related Articles

Related Articles

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Confirmation Bias and how it affects UX research
Confirmation bias in UX is peoples tendency to favor information that confirms/ strengthens their beliefs or values and is hard to dislodge once affirmed.
By Thanusha · 5 mins read
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7 Psychology Principles UX Designers Must Know
The psychology of design is about knowing the user behaviour in various circumstances & interactions with products that vary from scenario to mental state.
By Divya · 6 mins read
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