Many a time, confusion arises between the terms UX and UI. While it’s important to note that UI and UX design are not the same, it is critical to understand that they go hand-in-hand. User Interface design (UI design) is the process of designing the look and feel of a digital product, with the main purpose of making customer interaction as smooth as possible.
The UI ensures that the design is consistent, coherent, and aesthetically pleasing by following certain guidelines constantly.
UI helps in bringing about a creative edge that will help your product stand out amongst the million other options available in the market.
Good UI focuses on simplifying the navigation for users.
To begin with, we decode the project brief to understand the purpose of the product, and the audience segment that will be using it.
Our UI/UX design agency then conducts a competitor analysis to understand what other brands are doing. This helps them to understand what the users are expecting and how we can deliver a solution that is better than what is already available in the market.
At this stage, our UI/UX design agency creates design guidelines for brands by deciding on colours, typography, animations, interactions, icons & buttons, and choosing/creating imagery.