Fibonalabs helped a Gold Loan Fintech Company create a seamless user experience across digital platforms.
This Gold Loan Fintech Company delivers excellence in services of lending gold loans at the doorstep of their customers. They wanted to revamp the design across their platforms which included their website, web application, mobile application, and dashboard.
We worked on the UX Strategy to draw a ground-breaking roadmap for redesigning the platform. We worked on understanding their business pace and alinged their business goals with the users' needs.
We initiated the research with stakeholders to capture the brand vision. We conducted interviews to understand intentions, goals, and design directions. These interviews were one of the most helpful research tools to provide the desired design solutions that users and business owners await. By being in constant touch with the decision makers, we saved a lot of time that is usually wasted in finalizing the ideas.
|Gold Loan Company||MANAPPURAMmanappuram.com||IIFLiifl.com/gold-loans||BAJAJ FINANCEbajajfinserv.in|
|Mandatory Location permissions||NO||YES||NO||YES|
|Request a callback||YES||NO||YES||YES|
|Find nearest branch||NO||NO||YES||YES|
|Used a Brand Ambassador||NO||NO||YES||YES|
|Social Media Links||NO||YES||NO||YES|
|Video Tutorials for services||NO||YES||NO||NO|
|Mobile app available||YES||YES||YES||YES|
|Offers for existing customers||NO||YES||NO||YES|
|Other services apart from gold loan||NO||YES||YES||YES|
Rohan wants to continue to run his successful business.
He needs to pay his workers their wages, and also procure raw materials for the new orders in his business.
Rohan wants to explore the fastest mode of obtaning a loan, as he needs the money in two days time.
Rohan is an astute businessman, who is driven and ambitious. He is not a big risk taker and is devoted to his business.
Rohan is in a stressful situation since the wages for his workers are pending as he needs to pay his workers in two days.
Rohan has existing bank loans against his business and property.
Rohan wants a faster way of getting a loan as the other types of bank loans might take more time and require more paperwork.
Monica is an existing customer to gold loan, but from another gold loan company.
Monica has been paying a high interest rate for her loan and is now looking for reduced interests rates.
She also wants to hire more weavers for her tailoring business, to be able to take in more orders.
Monica is an independent tailor and holds a strong passion for designing clothes. She wants to be an entrepreneur. Monica pays her existing gold loan company regularly.
Monica’s interest rates from her previous gold loan company has been increasing.
Due to paying higher interest rates at her previous gold loan company she has been unable to employ more weavers and tailors for her business.
Rishab and Seema have always been inclined towards the creative arts. They both met while they were doing their degree in Visual Communication in Mumbai. Today they own their own photography firm and freelance for many photogtaphy projects in and around Mumbai city. Rishab and Seema had their first child Raunak a few years ago. It has been a dream for them to send Raunak to a good school while simultaneously wanting to stay in a comfortable home so that their son can have a home big enough to grow up in. In the last few years the business has been slow due to the pandemic. They do not want to compromise their lifestyle and have decided to research short term finance solutions
Though Rishab and Seema are fond of the same profession, they are complete opposites. Rishabh is a workaholic and can easily get stressed by any work that comes his way, whereas Seema has the ability to stay calm even when work can be overwhelming. But together they always function as a team, and support each other so that they can use their abilities to produce some of their best works.
Rishab and Seema try their best to take on all kinds of projects they receive so that they can provide a comfortable life and home for their son. In spite of working tirelessly, a lot of their clients do not pay Rishab and Seema on time, therefore creating a lot of challenges that impact their ability to pay their monthly rent. To prevent further problems in the future, both Seema and Rishab are looking for a short term solution to take a loan so that they are assured of some money that will help them pay their overdues. Further to this, the business has been severely impacted by covid-19 leading to a cash flow crunch.
Arun is a successful business owner and aims to grow his business by the end of this year. For his business to grow further he is now looking to take more loan.
Arun wants to use this gold loan fintech company's platform again as he has not found better interest rates from other services. Arun has approached this gold loan fintech company before and has built trust in their services. His trust in this gold loan fintech company has allowed him to come back and take yet another loan against gold, without any hesitation.
He believes a short term loan against gold from this gold loan fintech company will help him revive a part of his business soon.
Arun is a conservative and traditional business owner. Arun’s business has been doing very well in the recent years, he is now looking to expand and buy more machines so that he can grow his business further. He is focused on growing his business and prefers to use low risk methods for finance. Arun is a very focused and hardworking individual.
Arun’s business expansion, growth and services has been affected due to the on set and effects of Covid 19 and this has slowed down his growth.
He is now looking at a short term solution to revive his business so that he can continue to focus on the growth of his business.